2.2 Heading structureHighInferred
Question heading with no direct answer
A heading phrased as a question sets an expectation. If the text below does not answer it directly, I lose the featured-snippet and AI-citation opportunity that question format invites.
What it is
A question heading not followed by a concise answer.
Why it matters
Answer-engine extraction rewards a direct answer near the question; its absence forfeits citation chances.
How to fix it
Lead the section with a concise answer, then expand.
How to find it on your site
- Find headings phrased as questions.
- Check whether the immediately following text answers them concisely.
- Add a direct, self-contained answer right under each question heading.
- Keep the answer near the top of the section.
Cross-reference to ranking and citation factors
A question heading with a direct answer underneath is prime material for snippets and AI answers. Without the answer, the format is wasted.
Impact
Medium-high for AEO. Inferred.
Evidence
Structure content for extraction; lead with the answer. Google Search Central, Optimizing your website for generative AI features on Google Search
Sources