2.2 Heading structureHighInferred
Question heading with no direct answer
What it is
A question heading not followed by a concise answer.
Why it matters
Answer-engine extraction rewards a direct answer near the question; its absence forfeits citation chances.
How to fix it
Lead the section with a concise answer, then expand.
Impact
Medium-high for AEO. Inferred.
Evidence
Structure content for extraction; lead with the answer. Google Search Central, Optimizing your website for generative AI features on Google Search