2.2 Heading structureLowInferred
Heading text duplicated across pages
If many pages share the same h1 or headings, they look interchangeable to Google. Each page headings should reflect its own content.
What it is
Same headings everywhere.
Why it matters
Weakens per-page distinctiveness.
How to fix it
Make headings page-specific.
How to find it on your site
- Crawl and compare h1 and heading text across pages.
- Flag pages with identical headings.
- Differentiate them to match each page specific topic.
- Re-check uniqueness.
Cross-reference to ranking and citation factors
Duplicate headings blur page distinctions, much like duplicate titles. Unique headings sharpen relevance.
Impact
Low. Inferred.
Evidence
Distinct structure per page. Google Search Central, Creating helpful, reliable, people-first content