2.3 Body content, quality & non-commodity ✦MediumInferred
No publish/update date shown
What it is
No visible dating on time-sensitive content.
Why it matters
Reduces trust and freshness assessment; AI prefers datable sources.
How to fix it
Show accurate publish/updated dates.
Impact
Low-medium. Inferred.
Evidence
Transparency/freshness support trust. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources