2.3 Body content, quality & non-commodity ✦LowInferred
Tables/lists vs prose mismatch
Some information is far clearer as a table or list, comparisons, steps, specs, and forcing it into prose hurts both readers and snippet eligibility. Match the format to the content.
What it is
Format doesn’t fit the content shape.
Why it matters
Suboptimal readability/extraction.
How to fix it
Use the format the content calls for.
How to find it on your site
- Find content that is really structured data forced into paragraphs, or vice versa.
- Convert comparisons and specs to tables, sequences to ordered lists.
- Keep narrative as prose.
- Check the structured formats are marked up correctly.
Cross-reference to ranking and citation factors
Well-structured tables and lists are easier to scan and more likely to be featured. Matching format aids comprehension and snippets.
Impact
Low. Inferred.
Evidence
Well-organised content aids comprehension. Google Search Central, Optimizing your website for generative AI features on Google Search
Sources