2.3 Body content, quality & non-commodity ✦HighVerified
Excessive ads/interstitials in main content
What it is
Intrusive ads disrupt content.
Why it matters
Harms page experience and can be an intrusive-interstitial problem.
How to fix it
Reduce/relocate ads; remove intrusive interstitials.
Impact
Medium-high. Direct.
Evidence
Intrusive interstitials harm page experience. Google Search Central, Understanding page experience in Google Search results; Google Search Central, Spam policies for Google web search
Sources