2.4 Internal linkingMediumVerified
Generic anchor text
Anchor text like click here or read more tells Google nothing about the destination. Descriptive anchors pass topical context to the linked page.
What it is
‘Click here’/‘read more’ anchors.
Why it matters
Anchors give Google context about the target; generic ones waste that.
How to fix it
Use descriptive, relevant anchor text.
How to find it on your site
- Crawl internal links and review the anchor text.
- Flag generic anchors like click here or learn more.
- Rewrite them to describe the destination using relevant words.
- Keep anchors natural, not stuffed.
Cross-reference to ranking and citation factors
Descriptive anchors pass relevance to the target page. Generic anchors waste that internal signal.
Impact
Low-medium. Direct.
Evidence
Descriptive anchor text helps Google understand targets. Google Search Central, SEO Starter Guide