2.4 Internal linkingHighInferred
Key pages with few internal links
A page internal link count is a strong signal of how important I consider it. If a key page has few internal links, I am under-signalling its importance.
What it is
Important pages weakly linked.
Why it matters
Internal links convey importance and aid discovery.
How to fix it
Add contextual links from relevant hubs.
How to find it on your site
- Crawl and count internal links to each important page.
- Compare against how important the page actually is.
- Add contextual links from relevant, authoritative pages.
- Re-crawl to confirm the count rose.
Cross-reference to ranking and citation factors
Internal links concentrate authority and crawl priority. Linking key pages more strongly lifts them.
Impact
Medium-high. Inferred.
Evidence
Internal linking conveys importance. Google Search Central, SEO Starter Guide; Google Search Central, Large site owner’s guide to managing crawl budget
Sources