2.4 Internal linkingHighInferred
Key pages with few internal links
What it is
Important pages weakly linked.
Why it matters
Internal links convey importance and aid discovery.
How to fix it
Add contextual links from relevant hubs.
Impact
Medium-high. Inferred.
Evidence
Internal linking conveys importance. Google Search Central, SEO Starter Guide; Google Search Central, Large site owner’s guide to managing crawl budget
Sources