2.4 Internal linkingMediumInferred
No contextual links between related pages
What it is
Topically-related pages aren’t linked.
Why it matters
Weakens topical/cluster signals that help AI understand coverage.
How to fix it
Interlink related content contextually.
Impact
Medium. Inferred.
Evidence
Clear site structure and linking aid understanding. Google Search Central, Optimizing your website for generative AI features on Google Search; Google Search Central, SEO Starter Guide
Sources