2.3 Body content, quality & non-commodity ✦MediumInferred
Very low content-to-boilerplate ratio
What it is
Mostly nav/ads/footer, little main content.
Why it matters
Main content is what gets assessed and grounded; boilerplate dilutes it.
How to fix it
Increase meaningful main content; reduce chrome.
Impact
Medium. Inferred.
Evidence
Main content quality drives assessment. Google Search Central, Creating helpful, reliable, people-first content; Google Search Central, Optimizing your website for generative AI features on Google Search
Sources