2.3 Body content, quality & non-commodity ✦HighVerified
Doorway pages
What it is
Near-identical pages targeting locations/keywords.
Why it matters
Explicit spam-policy violation.
How to fix it
Consolidate into genuinely useful pages.
Impact
Medium-high; penalty risk. Direct.
Evidence
Doorways violate spam policies. Google Search Central, Spam policies for Google web search