Machine-translated pages published without human review read awkwardly and can be treated as low quality. Each language version deserves real editing. Machine translation without review. Low quality, can be treated as spammy/auto-generated. Human-review translations. Medium-high. Direct.
Why does poor auto-translated content matter for AI search?
Low quality, can be treated as spammy/auto-generated.
How do you fix it?
Human-review translations.
How do you find it on your site?
- Read the translated pages, ideally with a native speaker.
- Flag awkward, literal or incorrect translations.
- Have a human review and correct the important pages.
- Pair this with correct hreflang and lang attributes.
Which ranking and citation factors does it touch?
Poor translations signal low quality in that market and can suppress the localised pages. Human review fixes it.
What is the impact?
Medium-high. Direct.
What is the evidence?
Avoid low-quality auto-generated/translated content. Google Search Central, Spam policies for Google web search; Google Search Central, Creating helpful, reliable, people-first content
Sources
Frequently asked questions about poor auto-translated content
What does "Poor auto-translated content" mean?
Machine translation without review.
How do you fix poor auto-translated content?
Human-review translations.