2.3 Body content, quality & non-commodity ✦MediumInferred
Grammar/spelling errors
Errors undermine trust and the impression of expertise, even if they do not directly change rankings. Clean copy is part of looking authoritative.
What it is
Frequent errors.
Why it matters
Undermines trust and professionalism.
How to fix it
Proofread; edit.
How to find it on your site
- Proofread the page or run a grammar checker.
- Fix spelling, grammar and punctuation errors.
- Watch for errors injected by templates or auto-generation.
- Establish an editorial check before publishing.
Cross-reference to ranking and citation factors
Errors erode perceived expertise and trust, which support E-E-A-T. Clean copy is basic quality hygiene.
Impact
Low-medium. Inferred (trust).
Evidence
Quality signals include care and accuracy. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Creating helpful, reliable, people-first content
Sources