2.3 Body content, quality & non-commodity ✦MediumInferred
Low readability for audience
If the writing is harder to read than the audience expects, people bounce. Readability should match who the page is for, not show off.
What it is
Too dense/complex for readers.
Why it matters
Hurts comprehension and engagement.
How to fix it
Match reading level to audience.
How to find it on your site
- Read the page as the target audience would.
- Check sentence length, jargon and structure against that audience.
- Simplify where it is needlessly dense, keeping necessary precision.
- Use headings, short paragraphs and lists to aid scanning.
Cross-reference to ranking and citation factors
Readability affects engagement and comprehension, which feed user signals. Matching the audience keeps them reading.
Impact
Low-medium. Inferred.
Evidence
People-first, readable content. Google Search Central, Creating helpful, reliable, people-first content
Sources