2.5 Images (Lever 5)LowInferred
Non-descriptive alt
Vague alt like image or photo technically fills the attribute but conveys nothing. Alt should describe what the image actually shows.
What it is
Vague alt.
Why it matters
Weak context for image search/AI.
How to fix it
Describe content and function.
How to find it on your site
- Find alt text that is generic or contentless.
- Look at each image and describe its real content and purpose.
- Rewrite the alt to be specific.
- Keep it concise and relevant.
Cross-reference to ranking and citation factors
Descriptive alt aids accessibility, image search and AI understanding. Vague alt provides none of that.
Impact
Low. Inferred.
Evidence
Helpful alt text aids understanding. Google Search Central, Image SEO best practices