2.5 Images (Lever 5)HighVerified
Missing alt attribute
What it is
Images lack alt text.
Why it matters
Alt is processed at indexing and is essential for accessibility and image search.
How to fix it
Add descriptive alt to meaningful images.
Impact
Medium. Direct.
Evidence
alt attributes are processed and aid image understanding/a11y. Google Search Central, In-Depth Guide to How Google Search Works; Google Search Central, Image SEO best practices; W3C, Web Content Accessibility Guidelines (WCAG) 2.2
Sources