2.4 Internal linkingLowInferred
Identical anchor text to a page everywhere
Linking to a page with the exact same anchor from every location is unnatural and limits the range of terms the target can associate with. Some variation reads better.
What it is
No anchor variation.
Why it matters
Slightly less contextual richness.
How to fix it
Vary anchors naturally.
How to find it on your site
- Find pages linked with identical anchor text site-wide.
- Introduce natural variation that still describes the destination.
- Keep anchors relevant rather than over-optimised.
- Re-check the spread of anchors.
Cross-reference to ranking and citation factors
Varied, relevant anchors broaden the target page associations and read naturally. Identical anchors everywhere look manufactured.
Impact
Low. Inferred.
Evidence
Natural, descriptive anchors. Google Search Central, SEO Starter Guide