2.5 Images (Lever 5)MediumVerified
Keyword-stuffed/filename alt
What it is
alt is keywords or a filename.
Why it matters
Spammy and unhelpful.
How to fix it
Write natural, descriptive alt.
Impact
Low-medium. Direct.
Evidence
Descriptive (not stuffed) alt text. Google Search Central, Image SEO best practices; Google Search Central, Spam policies for Google web search
Sources