2.5 Images (Lever 5)MediumVerified
Keyword-stuffed/filename alt
Alt text stuffed with keywords, or left as a raw filename like IMG_2841, helps no one and can read as spam. Good alt describes the image plainly.
What it is
alt is keywords or a filename.
Why it matters
Spammy and unhelpful.
How to fix it
Write natural, descriptive alt.
How to find it on your site
- Review alt text for keyword stuffing or raw filenames.
- Rewrite to describe the image naturally and accurately.
- Include a relevant term only where it genuinely fits.
- Keep it concise.
Cross-reference to ranking and citation factors
Natural, descriptive alt serves users and search. Stuffed or filename alt wastes the attribute and risks spam signals.
Impact
Low-medium. Direct.
Evidence
Descriptive (not stuffed) alt text. Google Search Central, Image SEO best practices; Google Search Central, Spam policies for Google web search
Sources