Question queries land on generic hub pages instead of an answering page (Hummingbird)

Hummingbird, now retired, was built to send searchers to the page matching the meaning of their question; live systems continue that behaviour. A hub page ranking for a specific question usually means no better page exists on the site. This is a proxy for query meaning matching, not a test of Hummingbird.

Create or improve a specific page that answers the question and link to it prominently from the hub with descriptive anchor text.

1. In Search Console Performance, filter queries with a regex for question words (how, what, why, when, can, should, does).
2. Add the Page dimension and export query and page pairs.
3. Flag pairs where the landing page is the home page, a category page or a tag or hub page.
4. Read each flagged page and confirm whether it answers the question; flag those that do not.

Written for the Hummingbird page (evidence: Confirmed). Google has not documented this system in a way a site can test directly, so this check measures a proxy for it, not the system itself.

Indirect. Estimate only: can lift positions and click through for the affected questions; the hub itself may lose those impressions.

Google's ranking systems guide confirms Hummingbird and lists it as retired; the landing page test is Laurelin's inference.