The site ranks in web results for queries whose results pages show image or video blocks, but Search Console shows no image or video impressions for those queries. Trial testimony and the 2025 remedies opinion describe Glue as logging interactions with every non-web feature on the results page. A site absent from those features generates none of that interaction data. This is a proxy for presence, not a measure of Glue.
Why does no image or video impressions for queries that trigger those features (glue proxy) matter for AI search?
Trial testimony and the 2025 remedies opinion describe Glue as logging interactions with every non-web feature on the results page. A site absent from those features generates none of that interaction data. This is a proxy for presence, not a measure of Glue.
How do you fix it?
Add original, relevant images and video to the ranking pages, make them crawlable and indexable, mark up video with VideoObject, list assets in image and video sitemaps, and describe them with alt text, captions and surrounding copy.
How do you find it on your site?
- List the site's top 50 non-branded queries by web impressions in Search Console.
- Check each live results page and record whether an image pack or video block appears.
- In Search Console, switch search type to Image and then Video and filter to those queries.
- Flag queries that show a feature in the SERP but zero image or video impressions for the site.
Which ranking and citation factors does it touch?
Written for the Glue page (evidence: Trial or leak evidence). Google has not documented this system in a way a site can test directly, so this check measures a proxy for it, not the system itself.
What is the impact?
Indirect. Feature visibility is a direct traffic opportunity; any effect through Glue is an estimate only.
What is the evidence?
Nayak's 18 October 2023 testimony, the 2 September 2025 remedies opinion, and the Glue reference in the May 2024 leaked API documentation.
Sources
Frequently asked questions about no image or video impressions for queries that trigger those features (glue proxy)
What does "No image or video impressions for queries that trigger those features (Glue proxy)" mean?
The site ranks in web results for queries whose results pages show image or video blocks, but Search Console shows no image or video impressions for those queries.
How do you fix no image or video impressions for queries that trigger those features (Glue proxy)?
Add original, relevant images and video to the ranking pages, make them crawlable and indexable, mark up video with VideoObject, list assets in image and video sitemaps, and describe them with alt text, captions and surrounding copy.