PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaHighVerified
Keyword-stuffed title
What it is
Repeated/over-optimised keywords.
Why it matters
Spammy; can be rewritten and erodes trust.
How to fix it
Write naturally for users.
Impact
Medium. Direct (spam/keyword-stuffing).
Evidence
Avoid keyword stuffing. Google Search Central, Spam policies for Google web search