PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaMediumVerified
Title too short / non-descriptive
A one or two word title wastes the most valuable real estate on the page. There is usually room to describe the page and include the terms it should rank for.
What it is
One or two generic words.
Why it matters
Weak relevance and click appeal.
How to fix it
Write specific, descriptive titles.
How to find it on your site
- Find titles of only a word or two.
- Assess whether they describe the page and its intent.
- Expand them to be specific and descriptive, within the length limit.
- Re-check uniqueness across the site.
Cross-reference to ranking and citation factors
A short, vague title under-uses a strong ranking and click signal. Descriptive titles target intent better.
Impact
Low-medium. Direct.
Evidence
Titles should describe the page. Google Search Central, SEO Starter Guide