PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaMediumIndustry consensus
Title too long (truncated)
Google truncates titles past roughly the display width, so the end of a long title is lost in results. I put the important words first and keep titles concise.
What it is
Title exceeds display width.
Why it matters
Truncation can cut the meaningful part in SERPs.
How to fix it
Front-load key terms; keep concise.
How to find it on your site
- Review titles longer than about sixty characters.
- Preview how they appear in a SERP simulator.
- Front-load the key terms and trim filler.
- Re-check that the meaningful part is visible.
Cross-reference to ranking and citation factors
Truncation buries the end of the title, which weakens the click signal. Concise, front-loaded titles present better.
Impact
Low-medium CTR. Consensus.
Evidence
Concise, descriptive titles display best. Google Search Central, SEO Starter Guide