PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaMediumInferred
Title is just brand on a content page
What it is
Brand-only title on an article.
Why it matters
Wastes the strongest relevance element.
How to fix it
Include the page topic, not only the brand.
Impact
Low-medium. Inferred.
Evidence
Descriptive, topic-bearing titles. Google Search Central, SEO Starter Guide