2.5 Images (Lever 5)LowInferred
Non-descriptive filename
A filename like IMG_2841.jpg gives Google no clue about the image, whereas red-leather-handbag.jpg does. Descriptive filenames are a small image-SEO signal.
What it is
image1234.jpg.
Why it matters
Misses a mild relevance signal.
How to fix it
Use descriptive filenames.
How to find it on your site
- Review image filenames for opaque, auto-generated names.
- Rename important images descriptively with hyphens.
- Update references to the new filenames.
- Apply it as a standard for new images.
Cross-reference to ranking and citation factors
Descriptive filenames give image search a little extra context. Minor, but free for new images.
Impact
Low. Inferred.
Evidence
Descriptive filenames help image SEO. Google Search Central, Image SEO best practices