2.6 Video & rich media (Lever 5)HighInferred
Key info only in video
If the only place a key answer exists is inside a video, text-based search and AI cannot use it. Anything important should also exist as text on the page.
What it is
Essential information solely in video.
Why it matters
Invisible to text-based retrieval and AI grounding.
How to fix it
Duplicate key info in text.
How to find it on your site
- Identify key information delivered only in video.
- Check whether the same information appears as text.
- Add the key points, steps or answers as real text.
- Use the video to enhance, not to hold, the essential content.
Cross-reference to ranking and citation factors
Information locked in video is unreadable by crawlers and AI. Expressing it as text makes it indexable and quotable.
Impact
Medium-high. Inferred.
Evidence
Express key content in text. Google Search Central, SEO Guide for Web Developers