2.6 Video & rich media (Lever 5)HighInferred
Audio/podcast without transcript
Like video, audio is invisible to crawlers and AI without a transcript. Publishing the transcript turns each episode into indexable, searchable, quotable content.
What it is
Audio content has no text.
Why it matters
Audio is not text-extractable; invisible to grounding.
How to fix it
Publish transcripts.
How to find it on your site
- Check podcast or audio pages for a full transcript.
- Generate accurate transcripts for each episode.
- Publish them as real text on the episode page.
- Add episode structured data where relevant.
Cross-reference to ranking and citation factors
Transcripts make audio content discoverable and citable and aid accessibility. Without them the content is hidden from search.
Impact
Medium-high. Inferred.
Evidence
Provide text equivalents for audio. Google Search Central, SEO Guide for Web Developers