2.6 Video & rich media (Lever 5)HighVerified
Video without transcript/captions
What it is
Video content has no text equivalent.
Why it matters
Text in video is invisible to Google; transcripts expose it.
How to fix it
Provide transcripts/captions.
Impact
Medium-high. Direct.
Evidence
Text in video is invisible; provide text equivalents. Google Search Central, SEO Guide for Web Developers; Google Search Central, Video SEO best practices
Sources