PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-THighVerified
No named author
What it is
Content has no author attribution.
Why it matters
Authorship supports E-E-A-T and the ‘who created this’ question Google’s guidance highlights.
How to fix it
Add named authors with bylines.
Impact
Medium-high. Direct.
Evidence
Self-assessment: who created the content; E-E-A-T. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources