PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-THighVerified
Author has no bio/credentials
What it is
No expertise shown for the author.
Why it matters
Credentials substantiate expertise/authoritativeness.
How to fix it
Add author bios with relevant credentials.
Impact
Medium-high. Direct.
Evidence
Demonstrate expertise/authoritativeness. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources