Pillar 0322 checks
Trust Signals
The third pillar is the evidence of experience, expertise, authoritativeness and trust that tells Google and AI models a real, accountable person or organisation stands behind the page. Authorship, bylines, credentials, about and contact pages, and site-level trust signals.
PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-T
11 checks
214No named authorHigh215Author has no bio/credentialsHigh216No author Person schemaMedium217Author not linked to consistent profileMedium218No expertise signals on YMYLHigh219No first-hand experience evidentHigh220Claims without sourcesMedium221Citations to low-quality sourcesMedium222Factual inaccuraciesHigh223No ‘last reviewed/updated’ on time-sensitive contentMedium224Anonymous content where authority mattersMedium
3.2 Site-level trust
11 checks
225No About pageMedium226No contact informationMedium227No company/address details (YMYL/commerce)High228Missing privacy policy/termsMedium229No editorial/sourcing policyLow230Excessive/deceptive adsHigh231No HTTPS (trust)Critical232Unverifiable reviews/testimonialsLow233Misleading/clickbait titles vs contentHigh234No trust badges/affiliations (commerce)Low235Inconsistent NAP across the siteHigh
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