What it is
For commerce and YMYL sites, customers and Google expect a real company name and address. Omitting them looks untrustworthy and can fail platform requirements. No business identity/address. Major trust gap for transactional/YMYL sites. Publish full business details. Medium-high for commerce/YMYL. Direct.
Why does no company/address details (ymyl/commerce) matter for AI search?
Major trust gap for transactional/YMYL sites.
How do you fix it?
Publish full business details.
How do you find it on your site?
- Check whether the legal company name and address are shown.
- Confirm they are accurate and consistent.
- Add them, typically in the footer and on contact or about pages.
- Mark up the organisation with structured data.
Which ranking and citation factors does it touch?
Verifiable company and location details are strong trust signals for commerce and YMYL. Missing them is a serious gap.
What is the impact?
Medium-high for commerce/YMYL. Direct.
What is the evidence?
Business transparency supports trust. Google, Search Quality Rater Guidelines (PDF)
Frequently asked questions about no company/address details (ymyl/commerce)
What does "No company/address details (YMYL/commerce)" mean?
No business identity/address.
How do you fix no company/address details (YMYL/commerce)?
Publish full business details.