3.2 Site-level trustHighVerified
No company/address details (YMYL/commerce)
What it is
No business identity/address.
Why it matters
Major trust gap for transactional/YMYL sites.
How to fix it
Publish full business details.
Impact
Medium-high for commerce/YMYL. Direct.
Evidence
Business transparency supports trust. Google, Search Quality Rater Guidelines (PDF)