3.2 Site-level trustHighVerified
No company/address details (YMYL/commerce)
For commerce and YMYL sites, customers and Google expect a real company name and address. Omitting them looks untrustworthy and can fail platform requirements.
What it is
No business identity/address.
Why it matters
Major trust gap for transactional/YMYL sites.
How to fix it
Publish full business details.
How to find it on your site
- Check whether the legal company name and address are shown.
- Confirm they are accurate and consistent.
- Add them, typically in the footer and on contact or about pages.
- Mark up the organisation with structured data.
Cross-reference to ranking and citation factors
Verifiable company and location details are strong trust signals for commerce and YMYL. Missing them is a serious gap.
Impact
Medium-high for commerce/YMYL. Direct.
Evidence
Business transparency supports trust. Google, Search Quality Rater Guidelines (PDF)