3.2 Site-level trustMediumVerified
No contact information
A site with no way to contact it looks evasive. Clear contact details are a basic trust signal, and essential for YMYL and commerce.
What it is
No way to reach the organisation.
Why it matters
Reduces trust, especially for YMYL/commerce.
How to fix it
Provide clear contact details.
How to find it on your site
- Check for accessible contact information, a contact page, email or form.
- Confirm it is genuine and monitored.
- Add or surface clear contact details.
- Link to them from the footer.
Cross-reference to ranking and citation factors
Accessible contact details signal a real, accountable organisation. Their absence erodes trust.
Impact
Low-medium. Direct.
Evidence
Contactability supports trust. Google, Search Quality Rater Guidelines (PDF)