What it is
A site with no way to contact it looks evasive. Clear contact details are a basic trust signal, and essential for YMYL and commerce. No way to reach the organisation. Reduces trust, especially for YMYL/commerce. Provide clear contact details. Low-medium. Direct.
Why does no contact information matter for AI search?
Reduces trust, especially for YMYL/commerce.
How do you fix it?
Provide clear contact details.
How do you find it on your site?
- Check for accessible contact information, a contact page, email or form.
- Confirm it is genuine and monitored.
- Add or surface clear contact details.
- Link to them from the footer.
Which ranking and citation factors does it touch?
Accessible contact details signal a real, accountable organisation. Their absence erodes trust.
What is the impact?
Low-medium. Direct.
What is the evidence?
Contactability supports trust. Google, Search Quality Rater Guidelines (PDF)
Frequently asked questions about no contact information
What does "No contact information" mean?
No way to reach the organisation.
How do you fix no contact information?
Provide clear contact details.