3.2 Site-level trustHighVerified
Excessive/deceptive ads
What it is
Ads dominate or deceive.
Why it matters
Quality-rater low-quality marker; harms experience.
How to fix it
Reduce/clarify advertising.
Impact
Medium-high. Direct.
Evidence
Deceptive/excessive ads are low-quality markers. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Understanding page experience in Google Search results
Sources