3.2 Site-level trustMediumVerified
No About page
What it is
Unclear who runs the site.
Why it matters
Google’s guidance asks who is behind content; absence weakens trust.
How to fix it
Add a clear About page.
Impact
Low-medium. Direct.
Evidence
Make clear who is behind the site. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources