3.2 Site-level trustMediumVerified
No About page
An About page is one of the first places Google and cautious users look to understand who is behind a site. Not having one is a basic trust gap.
What it is
Unclear who runs the site.
Why it matters
Google’s guidance asks who is behind content; absence weakens trust.
How to fix it
Add a clear About page.
How to find it on your site
- Check whether the site has a clear, substantive About page.
- Confirm it explains who runs the site and why to trust them.
- Create or strengthen it with real detail.
- Link to it from the main navigation and footer.
Cross-reference to ranking and citation factors
A real About page is a core trust signal Google looks for. Its absence weakens site-level credibility.
Impact
Low-medium. Direct.
Evidence
Make clear who is behind the site. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources