PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-TMediumInferred
Claims without sources
What it is
Assertions lack citations.
Why it matters
Unsupported claims reduce trust and verifiability.
How to fix it
Cite reputable sources.
Impact
Low-medium. Inferred.
Evidence
Accuracy/sourcing support trust. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Creating helpful, reliable, people-first content
Sources