PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-THighVerified
No expertise signals on YMYL
What it is
Money/health content without expert backing.
Why it matters
YMYL demands higher E-E-A-T; absence risks heavy quality demotion.
How to fix it
Use qualified authors/reviewers; cite authorities.
Impact
High for YMYL. Direct.
Evidence
YMYL requires strong E-E-A-T. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Creating helpful, reliable, people-first content
Sources