PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-TMediumInferred
Author not linked to consistent profile
What it is
No stable author entity across the web.
Why it matters
Without corroboration, authority can’t attach to the author.
How to fix it
Link author to consistent profiles (sameAs).
Impact
Low-medium. Inferred.
Evidence
Consistent entity identity supports authority. Google, Search Quality Rater Guidelines (PDF)