What it is
On content that goes stale, an honest last-reviewed date reassures readers and Google that it is being maintained. Its absence leaves currency in doubt. No review date where currency matters. Reduces trust in currency. Show and maintain review dates. Low-medium. Inferred.
Why does no ‘last reviewed/updated’ on time-sensitive content matter for AI search?
Reduces trust in currency.
How do you fix it?
Show and maintain review dates.
How do you find it on your site?
- Identify time-sensitive pages.
- Check whether they show an honest last-reviewed or updated date.
- Add and maintain the date as you genuinely review the content.
- Back it with structured data.
Which ranking and citation factors does it touch?
A maintained review date supports freshness and trust for changing topics. Missing it leaves currency unclear.
What is the impact?
Low-medium. Inferred.
What is the evidence?
Currency/transparency support trust. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources
Frequently asked questions about no ‘last reviewed/updated’ on time-sensitive content
What does "No ‘last reviewed/updated’ on time-sensitive content" mean?
No review date where currency matters.
How do you fix no ‘last reviewed/updated’ on time-sensitive content?
Show and maintain review dates.