PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-TMediumInferred
No ‘last reviewed/updated’ on time-sensitive content
On content that goes stale, an honest last-reviewed date reassures readers and Google that it is being maintained. Its absence leaves currency in doubt.
What it is
No review date where currency matters.
Why it matters
Reduces trust in currency.
How to fix it
Show and maintain review dates.
How to find it on your site
- Identify time-sensitive pages.
- Check whether they show an honest last-reviewed or updated date.
- Add and maintain the date as you genuinely review the content.
- Back it with structured data.
Cross-reference to ranking and citation factors
A maintained review date supports freshness and trust for changing topics. Missing it leaves currency unclear.
Impact
Low-medium. Inferred.
Evidence
Currency/transparency support trust. Google Search Central, Creating helpful, reliable, people-first content; Google, Search Quality Rater Guidelines (PDF)
Sources