PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-THighVerified
Factual inaccuracies
Getting facts wrong is the fastest way to lose trust with readers and with Google, and an AI that grounds in your page will repeat the error. Accuracy is non-negotiable.
What it is
Incorrect/outdated facts.
Why it matters
Inaccuracy is a core low-quality/trust failing and risks misinforming AI grounding.
How to fix it
Fact-check; correct and date updates.
How to find it on your site
- Fact-check the page against authoritative sources.
- Flag outdated, wrong or unverifiable statements.
- Correct them and cite the source.
- Add a review process to catch errors before publishing.
Cross-reference to ranking and citation factors
Accuracy is central to trust and to being a safe source for AI grounding. Errors undermine both.
Impact
Medium-high. Direct.
Evidence
Accuracy is central to trust/quality. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Creating helpful, reliable, people-first content
Sources