PILLAR 3, TRUST SIGNALS · 3.1 Authorship & E-E-A-THighVerified
Factual inaccuracies
What it is
Incorrect/outdated facts.
Why it matters
Inaccuracy is a core low-quality/trust failing and risks misinforming AI grounding.
How to fix it
Fact-check; correct and date updates.
Impact
Medium-high. Direct.
Evidence
Accuracy is central to trust/quality. Google, Search Quality Rater Guidelines (PDF); Google Search Central, Creating helpful, reliable, people-first content
Sources