Pages about suicide, self-harm, sexual assault, domestic abuse, poisoning or addiction give no visible, current route to immediate help such as a national helpline or emergency number. Google treats these topics as personal crisis searches and shows hotlines from trusted organisations for them. Google does not document any ranking effect from on-page signposting, so this is a responsible-publishing check aligned with the categories Google names, not a ranking lever.
Why does personal crisis content carries no helpline signposting (crisis information) matter for AI search?
Google treats these topics as personal crisis searches and shows hotlines from trusted organisations for them. Google does not document any ranking effect from on-page signposting, so this is a responsible-publishing check aligned with the categories Google names, not a ranking lever.
How do you fix it?
Add a helpline block near the top of each affected page, localised for the audience's country, with numbers checked against the helpline's own site and a last checked date.
How do you find it on your site?
- Search the crawl for pages whose titles, headings or body text cover suicide, self-harm, sexual assault, domestic abuse, poisoning or addiction.
- Open each page on mobile and check whether a helpline or emergency route is visible without scrolling far or opening a menu.
- Check each listed number against the helpline organisation's own website and record the date checked.
- Report pages with no signposting, outdated numbers, or numbers for the wrong country.
Which ranking and citation factors does it touch?
Written for the Crisis information systems page (evidence: Confirmed). Google has not documented this system in a way a site can test directly, so this check measures a proxy for it, not the system itself.
What is the impact?
Indirect. Estimate only: no documented ranking effect; the benefit is reader safety and trust on sensitive topics.
What is the evidence?
Google ranking systems guide entry on crisis information systems; Google's March 2022 post on using MUM to detect personal crisis searches.
Sources
Frequently asked questions about personal crisis content carries no helpline signposting (crisis information)
What does "Personal crisis content carries no helpline signposting (crisis information)" mean?
Pages about suicide, self-harm, sexual assault, domestic abuse, poisoning or addiction give no visible, current route to immediate help such as a national helpline or emergency number.
How do you fix personal crisis content carries no helpline signposting (crisis information)?
Add a helpline block near the top of each affected page, localised for the audience's country, with numbers checked against the helpline's own site and a last checked date.