What it is
For commerce, recognised badges, secure-payment marks, industry affiliations, accreditations, reassure cautious buyers. Their absence can cost conversions and trust. No credibility markers where expected. Misses reassurance for buyers. Show genuine affiliations/credentials. Low. Inferred.
Why does no trust badges/affiliations (commerce) matter for AI search?
Misses reassurance for buyers.
How do you fix it?
Show genuine affiliations/credentials.
How do you find it on your site?
- Check whether relevant, genuine trust marks and affiliations are shown.
- Confirm you are entitled to display each.
- Add the legitimate ones near decision points.
- Avoid fake or unearned badges.
Which ranking and citation factors does it touch?
Genuine trust marks support buyer confidence and credibility. Only display ones you are entitled to.
What is the impact?
Low. Inferred.
What is the evidence?
Legitimate trust markers help commerce trust. Google, Search Quality Rater Guidelines (PDF)
Frequently asked questions about no trust badges/affiliations (commerce)
What does "No trust badges/affiliations (commerce)" mean?
No credibility markers where expected.
How do you fix no trust badges/affiliations (commerce)?
Show genuine affiliations/credentials.