3.2 Site-level trustLowInferred
No trust badges/affiliations (commerce)
For commerce, recognised badges, secure-payment marks, industry affiliations, accreditations, reassure cautious buyers. Their absence can cost conversions and trust.
What it is
No credibility markers where expected.
Why it matters
Misses reassurance for buyers.
How to fix it
Show genuine affiliations/credentials.
How to find it on your site
- Check whether relevant, genuine trust marks and affiliations are shown.
- Confirm you are entitled to display each.
- Add the legitimate ones near decision points.
- Avoid fake or unearned badges.
Cross-reference to ranking and citation factors
Genuine trust marks support buyer confidence and credibility. Only display ones you are entitled to.
Impact
Low. Inferred.
Evidence
Legitimate trust markers help commerce trust. Google, Search Quality Rater Guidelines (PDF)