PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaHighVerified
Missing viewport meta
What it is
No responsive viewport.
Why it matters
Mobile usability fails; mobile-first indexing penalised.
How to fix it
Add a responsive viewport meta.
Impact
Medium-high. Direct (mobile-first).
Evidence
Mobile-friendliness matters under mobile-first indexing. Google Search Central, Mobile-first indexing best practices; Google Search Central, Understanding page experience in Google Search results
Sources