PILLAR 2, TOPICAL CONTENT · 2.1 Title & metaLowVerified

Meta keywords tag present

What it is

Obsolete keywords meta in use.

Why it matters

Google ignores it; presence signals dated SEO and can leak target terms to competitors.

How to fix it

Remove it.

Impact

Negligible direct; hygiene. Direct (Google ignores it).

Evidence

Google does not use the keywords meta tag. Google Search Central, SEO Starter Guide