2.4 Internal linkingMediumInferred
Deep pages not linked from authority pages
A page buried deep and linked only from other weak pages inherits little authority. Linking important deep pages from strong, high-authority pages lifts them.
What it is
Strong pages don’t link down to deep ones.
Why it matters
Authority/discovery doesn’t reach deep pages.
How to fix it
Link from strong pages to priority deep pages.
How to find it on your site
- Identify important pages that sit deep with weak inbound internal links.
- Find your highest-authority, most-linked pages.
- Add relevant links from those authority pages to the deep ones.
- Re-crawl to confirm the improved linking.
Cross-reference to ranking and citation factors
Authority flows along internal links, so linking from strong pages raises a deep page profile. Isolation keeps it weak.
Impact
Medium. Inferred.
Evidence
Distribute internal authority via linking. Google Search Central, SEO Starter Guide