2.4 Internal linkingMediumInferred
Internal nofollow on equity links
Adding nofollow to internal links blocks the flow of authority and crawl paths within my own site, which is rarely what I want. Internal links should generally be followable.
What it is
nofollow on links that should pass signal.
Why it matters
Needlessly blocks internal flow.
How to fix it
Remove unnecessary internal nofollow.
How to find it on your site
- Crawl internal links and flag any with rel=nofollow.
- Decide whether each nofollow is deliberate.
- Remove nofollow from internal links that should pass equity.
- Reserve it for genuinely untrusted or utility links.
Cross-reference to ranking and citation factors
Internal nofollow blocks authority and discovery within the site. Removing it lets links do their job.
Impact
Low-medium. Inferred.
Evidence
Let internal links pass signals. Google Search Central, Robots Meta Tags Specifications