What it is
Adding nofollow to internal links blocks the flow of authority and crawl paths within my own site, which is rarely what I want. Internal links should generally be followable. nofollow on links that should pass signal. Needlessly blocks internal flow.
Why does internal nofollow on equity links matter for AI search?
Needlessly blocks internal flow.
How do you fix it?
Remove unnecessary internal nofollow.
How do you find it on your site?
- Crawl internal links and flag any with rel=nofollow.
- Decide whether each nofollow is deliberate.
- Remove nofollow from internal links that should pass equity.
- Reserve it for genuinely untrusted or utility links.
Which ranking and citation factors does it touch?
Internal nofollow blocks authority and discovery within the site. Removing it lets links do their job.
What is the impact?
Low-medium. Inferred.
What is the evidence?
Let internal links pass signals. Google Search Central, Robots Meta Tags Specifications
Frequently asked questions about internal nofollow on equity links
What does "Internal nofollow on equity links" mean?
nofollow on links that should pass signal.
How do you fix internal nofollow on equity links?
Remove unnecessary internal nofollow.