4.2 Structured data, specific typesHighInferred
sameAs to wrong/dead/third-party profiles
A sameAs that points to a dead page, the wrong person, or an unrelated profile actively misleads Google about the entity. Every sameAs must be correct and live.
What it is
sameAs points to incorrect entities.
Why it matters
Misattributes identity; can corrupt entity resolution.
How to fix it
Point sameAs only at profiles you genuinely control.
How to find it on your site
- Resolve every sameAs URL and confirm it loads.
- Confirm each genuinely belongs to the entity.
- Remove or correct wrong, dead or third-party links.
- Re-validate.
Cross-reference to ranking and citation factors
Incorrect sameAs links can attach the wrong identity or break disambiguation. Accuracy here is essential.
Impact
Medium for entity integrity. Inferred.
Evidence
Accurate sameAs is essential for correct entity linking. Google Search Central, Structured data general guidelines