4.2 Structured data, specific typesLowVerified
Offer missing priceValidUntil
priceValidUntil tells Google how long a price holds. Without it, the price in results can be shown as stale and the rich result may be limited.
What it is
No price validity date.
Why it matters
May limit how long rich data shows.
How to fix it
Add priceValidUntil.
How to find it on your site
- Check Offer markup for priceValidUntil.
- Add a sensible future date reflecting your pricing.
- Keep it updated as prices change.
- Validate.
Cross-reference to ranking and citation factors
priceValidUntil keeps the displayed price fresh and the offer eligible. Omitting it can make prices look stale.
Impact
Low. Direct.
Evidence
Recommended Offer fields. Google Search Central, Product (structured data)