Insights

Topic clusters

Frameworks, services and lab builds, organised by the topics we go deep on. Browse a cluster to see how the pieces connect.

Entity Authority

Making a brand and its leaders disambiguated, verifiable entities in Google’s knowledge graph.

Before a machine can cite you, it has to know who you are and trust it has the right entity. This cluster is about becoming a disambiguated, verifiable entity in the Google Knowledge Graph and across the wider web, through structured data, consistent sameAs references and a coherent authorship signal.

Entity Authority (framework) Free tool: AEO Schema Scanner Knowledge Graph Gap Analysis
F-01

Entity Authority (Pillar 4)

Entity Authority is how clearly Google can identify who an author or organisation is, and how consistently that identity is corroborated across the surfaces it trusts. It is not authority itself, it is authority’s resolvability. The work is to make real, earned authority legible to the knowledge graph, never to manufacture it.

Entity AuthorityRead
L-02Built · open source

AEO Schema Scanner

A free Chrome extension that reads any page’s structured data and shows three things: what is detected, what Google has deprecated or demoted, and what is missing to be the trusted answer in AI search. It also flags incomplete Organization and Person entities (missing sameAs, @id, logo, knowsAbout, jobTitle). The scan is 100% on-device. Open source.

Entity AuthorityRead
L-03Method · deferred

Knowledge Graph Gap Analysis

A method for finding what is missing in a knowledge base by visualising it as a graph and identifying structural holes, dense clusters of related ideas that are not connected to each other. Bridging a structural hole tends to produce original, non-generic insight, because the territory between two developed clusters is by definition under-explored.

Entity AuthorityRead