1.8 URL structure & internationalisationMediumVerified

Non-descriptive URLs

What it is

URLs are IDs/params, not words.

Why it matters

Descriptive URLs help users and provide mild relevance/usability signals.

How to fix it

Use readable, word-based paths.

Impact

Low-medium. Direct (best practice).

Evidence

Use a simple, descriptive URL structure. Google Search Central, Keep a simple URL structure